Back in 1970, the Sun-Maid raisin girl got a bit of a makeover, but
new TV spots featuring a CGI version of the well-known product mascot
have stirred up a bit of controversy over whether the Sun-Maid artists
have gone too "Barbie" in their efforts to update the brand.
I've attached a photo comparison below ... and a link to the spot so you can judge for yourself.
Personally,
I think the Maid is looking just fine. Products, and their mascots,
must change with the times. And the Maid's new look doesn't seem to be
a radical departure from the original. If there's a sin here, it may be
that the CGI falls a little too much on the "cartoonish" side for me.
For a company who touts the long history of their Maid and is genuinely
proud that she was based on a real person (get the scoop here), the plastic-y look of the new character seems a bit of a disconnect.
Of course, that said, they've still done a much better job than Con-Agra's downright spooky reboot of Orville Redenbacher that happened a few year's back.
What do you think about the new Sun Maid? Hot or not?
Currently rated 4.0 by 1 people
- Currently 4/5 Stars.
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