REDSTONE

Decision Maid

December 4, 2009 02:38 by jsvoboda

Back in 1970, the Sun-Maid raisin girl got a bit of a makeover, but new TV spots featuring a CGI version of the well-known product mascot have stirred up a bit of controversy over whether the Sun-Maid artists have gone too "Barbie" in their efforts to update the brand.


I've attached a photo comparison below ... and a link to the spot so you can judge for yourself.

 

Personally, I think the Maid is looking just fine. Products, and their mascots, must change with the times. And the Maid's new look doesn't seem to be a radical departure from the original. If there's a sin here, it may be that the CGI falls a little too much on the "cartoonish" side for me. For a company who touts the long history of their Maid and is genuinely proud that she was based on a real person (get the scoop here), the plastic-y look of the new character seems a bit of a disconnect.

 

Of course, that said, they've still done a much better job than Con-Agra's downright spooky reboot of Orville Redenbacher that happened a few year's back.

 

What do you think about the new Sun Maid? Hot or not?

 

 


Currently rated 4.0 by 1 people

  • Currently 4/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5
Redstone
Sign up for e-notes
Sign up for occasional amusing and enlightening e-notes from REDSTONE.
Your email: 
 
Sign up for e-notes
© REDSTONE | Careers
10031 Maple Street • Omaha, Nebraska 68134 • P: 402.393.5435 • F: 402.399.8793