A recent addition to the Redstone team has politely pointed out that, in internal discussions, we use a fair number of what have been coined, "Redstone-isms".
In the interest of improving communications (something we do REALLY well), we thought we'd introduce you to a few of these Redstone-isms just in case they creep into our conversations with you. So here they are, in no particular order:
"Scorched earth" - This term generally refers to a plan or proposal that throws every available budget dollar at the challenge – and then a bit more. Typically it is used as a caution against project overkill and wasting money, as in "I think we can take advantage of this opportunity with a fairly modest budget, we don't have to go scorched earth."
"Wrap our arms around it" - Marketing campaigns can have a multitude of moving parts. Our account service pros are experts at helping our clients understand, manage and track all of those pieces and parts, in essence "wrapping our arms around it".
"Low-hanging fruit" - When our clients have a wide variety of target audiences, we typically like to identify those in which the easiest sales are to be made (the low-hanging fruit) and allocate budget against those first. This allows you to "push where the door is already open" and "get the biggest bang for your buck" – to use a little more jargon.
"Back into it" - This doesn't refer to a clumsy move. It's actually jargon shorthand for the process of identifying targeted results, desired outcomes or required deadlines and then working the steps backward to find the best process or starting point for hitting them.
"Chinese menu" - We love our local Chinese restaurants, but this has nothing to do with food. It only references the option, in certain marketing plans, for the client to buy parts of the plan a la carte. Many times a "chinese menu" approach is not a good one since the synergy among the different marketing efforts can be compromised.
"How big is a brown suit?" - This rhetorical question simply refers to the impossibility of delivering accurate answers with too little background data. The question of "how much should I spend on _______?" is one frequently asked question that can be answered with "how big is a brown suit?" The answer depends on many factors that we'd be happy to discuss ... but not at this particular cocktail party.
"Throttle back, Iceman!" - This directive is a direct homage to the cinematic classic, "Top Gun". As you would expect, its meaning is akin to "calm down", "chill" or "whoa there, Nellie".
How about you? Do you have any favorite office sayings that are funny, unusual or downright outrageous?