May, 2005
Credit Union Times Article Cites Redstone    

Credit Union Times, the daily independent report on credit unions throughout the country, recently published an article about the Nebraska Credit Union League’s doubled co-op budget and its impressive results.

Redstone Communications was chosen to create an awareness campaign for the League. With a flight of radio ads that focus on NCUL’s role in the community and nonprofit structure, Redstone took a different approach than previous campaigns that focused on products and services.

According to NCUL Chairman Robert Tingelhoff, the ads are paying off in higher awareness. He said that this kind of campaign “is pro-active rather than reactive, which is what we need.”

The spots Redstone created feature a “Have we met?” theme, and often end with a message of “credit unions, where being a customer means being an owner.”