July 17, 2001
Redstone a "Profile in Excellence."

Redstone’s work for Verizon Wireless was recently featured in Sales & Marketing magazine. The publication’s editors singled out a mailing featuring a pop-up graphic of a cell phone for its 4th annual Profiles in Excellence feature. Redstone designed two versions of the mailing, each featuring a different phone, to target two separate audiences. "Using a template enabled us to apply one creative to reach multiple audiences," said Holly Parish, spokesperson, Verizon Wireless, "Each targeted mailing list received a different version of the mailer, depending on which phone they had been selected to receive and which 800 number they needed to call to get it. This enabled Verizon Wireless call centers to easily track and fulfill customer orders."