Decision Maid

December 4, 2009 02:38 by jsvoboda

Back in 1970, the Sun-Maid raisin girl got a bit of a makeover, but new TV spots featuring a CGI version of the well-known product mascot have stirred up a bit of controversy over whether the Sun-Maid artists have gone too "Barbie" in their efforts to update the brand.


I've attached a photo comparison below ... and a link to the spot so you can judge for yourself.

 

Personally, I think the Maid is looking just fine. Products, and their mascots, must change with the times. And the Maid's new look doesn't seem to be a radical departure from the original. If there's a sin here, it may be that the CGI falls a little too much on the "cartoonish" side for me. For a company who touts the long history of their Maid and is genuinely proud that she was based on a real person (get the scoop here), the plastic-y look of the new character seems a bit of a disconnect.

 

Of course, that said, they've still done a much better job than Con-Agra's downright spooky reboot of Orville Redenbacher that happened a few year's back.

 

What do you think about the new Sun Maid? Hot or not?

 

 


Comments (2) -

Randa
Randa United States
12/5/2009 6:42:43 AM #

Not to be too in touch with my domestic side, but I’m a big fan of first lady of food, Betty Crocker.  Here is a link to the many facelifts she’s been given over the years.  http://adage.com/century/icon04.html

gjohnston
gjohnston United States
12/11/2009 5:29:20 AM #

I think she looks tanned, healthy and happy Jim.  So if healthy qualifies as hot, then I'm going with "Yea, she's hot."

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